DevelopingNot Duplicating

Multiplying Your Team By Developing Not Duplicating

How many times have I said to myself, if they were more people just like me in my business, than my business would be perfect? WRONG!!! This statement is not only unrealistic but also not accurate.

Developing Not DuplicatingWhether you are building or growing your team, forcing everyone to be like you and “do it the way you do” it is a quick road to failure.

The ultimate goal should be to multiply your team with diverse talented individuals you are coaching rather than limiting their capabilities. A business will not succeed without a diverse talented team. If your attitude is you HAVE TO DO IT MY WAY, you will be limiting your business growth to only customers that want to do it “your way”. A good coach manages diverse talent to capitalize on their unique strengths towards “one goal” rather than “one way”.

A Successful Team is NOT a Team of  Clones

A Successful Team is NotClonesA team approach has to become the culture of your business. When the Yankees win a World Series everyone on the team gets a ring. Whether you are the star pitcher or the locker room staff, when the Yankees win, you win. They realize it takes a team effort to be the best. My team continues to grow because we have a formula for success that allows team members to adapt this formula to their individual personality and strengths. As a result, we all grow in profits together. I don’t make people do exactly what I do; I empower them by giving them a platform to be the best that they can be.

Multiplying Your Team By Developing Not Duplicating

Below are two tips on how to multiply your business by Developing individuals on your team.

  1. DevelopingNot DuplicatingDevelop a formula or proven system for success. Show proof that your business or product is successful the formula that made it successful. I spent years collaborating with the best minds in the business to develop technologies, products, and methodologies so that my SUCCESS can be duplicated. Once the formula for success is created and tested, then I make sure EVERY type of goal minded personality can replicate it. Once it’s been tested, then you are ready to build and develop a powerhouse team that will grow faster than you could imagine. My point is, if you have done the above properly, your success will be limitless.
  2.  Don’t stop people from revolutionizing your business by doing something a different way. Your team can help your business stay current and grow a new customer base because they think differently than you. Think about it from a marketing perspective. Once upon a time, TV and magazine advertising was the only way to market a product. That is why they were so expensive. A lot of mega businesses have gone bankrupt because they thought Internet and social media marketing would never be relevant. Now, those businesses are as extinct as Dinosaurs.   When your team members have the freedom to try new things with your proven formula, your profit and your team, will continue to grow.

Building A Winning Team

It all starts with YOU and your willingness to develop a team, rather than a “me” atmosphere.  Our team owns our success. This is through developing talent to “be the best you, you can be” rather than making them the best “me” they can be.

Elena Fraga

A Healthy Business Starts with a Healthy Person

As a cancer survivor and a Latina who comes from a culture of beauty contests and health fanatics who love to show their perfect bodies at the beach, I take health and beauty very seriously!!!  And coming from the fashion and retail industries prior to my Internet businesses world, I believe health and beauty are more important for most people than the garments they wear.

ElenaFraga

Today, I am so blessed to have achieved one of my personal goals for this New Year. For the first time in 7 years, I was able to lose all the weight I had been putting on, and without feeling hungry. Now, I look a lot younger and I finally feel energetic. The best part is that, for the first time since a major surgery I had 2 years ago, I have no physical pain! And most of this happened in just weeks.

Now, looking back, I realize how in bad shape I was. I am able to wear my clothes again; instead of the same black pants and black cardigan I used to wear for so long to hide all the extra weight. Total Health is so much more than just dropping pounds and losing weight. It is about feeling like you again!

Although I was not feeling insecure or unhappy, I was feeling uncomfortable. I needed a proactive approach to a Total Life Change, as far as my health – and my looks. Total Health starts with detoxing your body and giving the body the nutrients it really needs. It is about looking radiant, with a healthy looking skin that is pure and beautiful, with much less wrinkles and more elasticity. Total Health is also about having more vitality, more energy. It is about having good relationships too. For many marriages, intimacy is an issue. Total Health includes – why not? Having better intimacy. In short, being healthy and beautiful means so much more than something superficial. It is about your body, mind and spirit. My goal is to lead by example, whether in my business, my family, or in my personal life and helping others, my health.  Just like my business I have found a successful formula for Total Life Changes for health and beauty and much more for myself and for those who decide to follow what I do.

A Healthy Business Starts with a Healthy Person

If you know me, my family, my son, is my life; and my business is important because my business is like part of my family and my family is my business.  I give my all to anything I commit myself to do, holding nothing back for my team. As a business coach, I am committed to always finding successful solutions in my organization and building the best team to carry these solutions out and do something significant.

I know by empowering the people around me, we always achieve great and sustainable business growth.  We grow in numbers, in finances and personal success and LIFESTYLE for everybody who wants to get involved. I am excited about forming a team of success driven individuals with an entrepreneurial spirit, leaders and hard working people who like to feel better, look better, and live better, to take advantage of the increasing demand for health and beauty products globally. The health and beauty industry continues to grow at a very rapid speed, and am excited to create a multilingual team – English-Spanish-Korean and more- to meet such a large global demand. The company I am involved offers an opportunity that’s different. No fees to join. No website costs. No barriers to entry. It is Solid like a rock. It is Virgin in many markets. I will say no more except that the products and opportunity is huge. The proof is in the results. Timing is perfect.

In just weeks, I feel good; I look good, and business wise we became the number 1 sponsor in the company the first week we joined, using only social media, which I teach to my team. Tony Paz and I were amazed on how simple it was to achieve this milestone. My family is amazed on the way I look. They say I went back to the look I had when I was in fashion retail 10 years ago!  And now, this is not about me, or my looks. It is about bringing this Total Life Change to all the people that wants to join. At this time we are looking to engage with a diverse group of people, leaders from different parts of the world who are willing and able to join our team immediately and aggressively be able to work with us online and offline, to expand this business worldwide.

Click here ( elena@elenafraga.com ) and send me a note with reference: “Information. Send me the links “ to get all the information. And if you are ready to work with me, just get started today after I send you the info.

And, of course, if you have any questions, I am always a text, skype or facebook chat away. Become empowered through our formula of success.

TOTAL LIFE CHANGES … “We are changing our life and that of thousands” …Look spectacular, overall health and PROSPERITY AND FINANCIAL FREEDOM for all our team and the world

InternetListening

Internet Listening Skills

Internet Listening Skills – Part 3 of 3 Parts
 Part 1 – Face-to-Face Listening Skills 
 Part 2 – Phone Listening Skills 

As I posted on my FaceBook page in May:

 “Your business, if you have one, needs internet presence today. If not, in a few years you will have no business.

For most people the two previous blogs made absolute sense. Part 1: Face-to -Face and Part 2: Phone Listening Skills. Internet Listening Skills, however, will also help increase your business by leaps and bounds, if you take the time to better yourself.

InternetListeningBut come on Elena, Internet listening skills, isn’t that a little far fetched. Do you want me to “put my ear to the computer and listen to the hard drive”?

In all reality most of your prospective clients spend more time on the Internet than anywhere else. Below are a three areas you can use to “Increase your Internet Listening Skills”, increase your new clients, and build on your existing client base. This Blog will focus on three different Internet platforms to help you become a better listener to your prospective customers.

  1. Website
  2. Social Media
  3. Email
  1. Website. You must first define out what your goal or mission statement is, and what people who fit that target market would want to see on your website. Don’t try to be all things to all people. You goal should be simply and easily stated in just a few sentences. Here is mine simply stated goal:

“I help business owners grow their businesses, expand beyond their local markets find new customers via the Internet. My VIP Coaching is for just a selected group of business owners every month. I do this in English and in Spanish.”

You can see I provide a clear description of what I can do for people. I also provide an overview of my coaching and other tools to help people get to know me and to provide an opportunity gleam from my experience. But people must contact me to find out more.

Secondly, you need a way for a prospective clients to communicate with you through your website. Most people look at websites as a way to provide information to people. Websites are no longer poster boards. Websites are now built to only provide the type and amount of information people need to decide if they would like more information. Sometimes, less is more.

If you go to my website you will see it is organized in ways to interact with me virtually. You can access my blogs and videos allow comments (Both in English and Spanish); and my social networks allow posts by others. The point is you can contact me on all my platforms.

Let people feel a connection with you on your website before you even have direct communication with them. Allow them to pick and choose how they communicate with you through your website. For example to on my site you see click here to postssubscribe to Elena’s posts. If you click there all you have to do click subscribe and a request just for your emails pops up on your screen. If you subcribewant more information you can click Contact and fill out information for us to contact you. Also, if you want to learn specifically about “VIP Coaching”, you can click on that link and fill out information for us to contact you directly with information about VIP Coaching. Once size does not fit all, (Trust me on this one) so you can tell your prospective Customers, you are listening by just giving them choices on how to contact you.

  1. Social Media

The thing most people forget about Social media is that it IS SOCIAL. Unless you’re a Hollywood Celebrity, Rock Star, or a big time Politician who only use Social Media for one-way communication; you need to interact with your target audience socially and not share cat videos. Interacting is not only expecting people to go onto your social media platforms, but also go on theirs and see what’s important to them.

There is a balance you need to create between personal and social posts. There is also the need to post relevant information consistent with your “mission statement.” Attract the people who need the services you offer and their friends also by posting information these people find valuable.  Social media outlets gives you the opportunity to go into the homes and lives of people that know you or want to know you. There is an invisible trust there, so you Proceed with Caution. Spamming people with sales pitches and offers they can’t refuse will not only make you lose potentials customers at a high speed rate but may also get you kicked off of the platform. Whether it is Instagram, Facebook, Twitter, Google+, or Youtube, let your audience know you are listening and appreciate this invisible trust in you by connecting with through these outlets.

One quick tip on Facebook I have learned is to utilizing my Business page much more than my personal page since analytics are not provided on personal pages. One of the missteps I made was not aggressively building my business page BEFORE I reached the 5,000-friend limit on my personal page. Thousands of people began to “follow” me on FaceBook without being my friend. I missed the opportunity to ask these people to join my business page. Now I promote it all of the time. 

  1. Email

I know, I know, most people looking at this ask, PEOPLE STILL USE EMAIL? The answer imagesis yes, and even if you are not a fan of email, you must use it effectively to engage prospective clients. At the very least, you should realize, email it is MOST effective way to invite people to each of your Social Networks.

I want to clarify, however, that email campaigns must be approached in an efficient manner. Don’t use up all of your time reading and responding to email, rather than building your business. Email can be a vacuum on steroids sucking up your time, if you let it. Auto Respond emails are effective, however, if you ask people to communicate a different way in your auto responder, you MUST respond to them in that manner within an appropriate time frame, or you just unintentionally lied to your prospective customer. Also, if a question is asked, always thank people for contacting you, answer the question, and link them to where that question is answered on your website or social media platform.

Even if you are not an email person, when you answer people’s emails, you are letting them know you are listening and want to engage them. After that initial contact, you can let them know if there is a better way to communicate with you. Email is one of those platforms that can lift your business or hurt you business; you have to manage it in a manner that supports your goals, rather than cause an implosion of your business.

Conclusion:

All of these platforms provide the opportunity to connect with people seeking for a solution to their problem. The beauty of it, is that it is global. You have once chance to let people know you have the solution to their problem. Listening builds trust and trust is the key ingredient in building long lasting online relationships. Throwing paint on a wall and hoping it sticks does not make for great artwork. This principle holds true in the on-line arena. Creating a static message (A post that does not interact with your audience) though the Web, Social Media, or Email will give you a static (unchanging) business. Interacting and giving relevant information to help solve a problem will show the relevance of your business. When your business has that type of online message it will grow and so will you.

 

 

Elena Fraga's Phone Listening Skills

Phone Listening Skills

Phone Listening Skills
Part 2 of 3 Parts
Part 1 – Face-to-Face Listening Skills
Part 3 – Virtual Listening Skills

In a perfect world, you would be able to sit down face-to-face with your prospective customers. In the real world, however, where everything is “virtual,” face-to-face meetings are being replaced with phone, or online meetings through platforms like “Go-To-Meeting” or “WebEx.”   With the right ‘Listening’ strategy, your business will increase dramatically, whether you are meeting your prospective client face-to-face, on the phone, CRAZYphonewoman or on the computer.

Phone Listening Skills – Now, if for those of you that know me, you know my preference for interacting with people is covered in my next blog,  Part 3 – Virtual Listening skills; and my least favorite is the Phone. As a coach, I know everyone has their own preference. My job is not to turn you into to me, but coach you to be the highest performer you can be. If the phone is your strength, then this blog will assist you in becoming flawless. You can click on the links above for my coaching on Face-to-Face and Virtual Listening skills.

Here are a few tips to help you increase your sales and clients satisfaction over the phone.

  • Do Not Multi-Task When Talking to a Prospective Client – No matter how ‘slick’ you think you are, customers’ notice when you are not giving them your full-undivided attention. As most of you know, I am an efficient woman that gets more done in a day than some others do all week. The key to multitasking is knowing when to multitask and when NOT to. Your prospective customer needs to feel they the most important person to you and have your undivided attention. Make sure anything that could cause a distraction when you are on the call is eliminated before you make the call to the prospective customer. It is also important to have a quiet background (e.g., no Radio, Music, TV and put your dog, if you have any, in a place that will not be disruptive), and you have all meeting materials, computer, and client information available.
  • Prepare Properly – Tony Robins is cited for saying:

“The meeting of preparation with opportunity generates the offspring we call luck.”

Proper Preparation is VITAL when you trying to understand the client on the other end of the phone line. If you are properly prepared you will be able to pick up key words when the customer is speaking. When you are listening to the client and communicate back to them their key words, you have confirmed to the

  1. You were really listening to them and
  2. You valued their time on the phone.

You also want to make sure you are technically prepared by having a strong phone line connection on both ends of the telephone line. If you cannot hear the client, let them know. You could say:

“I am sorry,  this call is breaking up, is there a way to get a better connection.”

Also make sure this is still a convenient time to talk to them via phone. If they forgot their child had a soccer game, let them know it’s okay to reschedule and find a better time to talk.

  • Verbal Confirmation of Comprehension Elena Fraga's Phone Listening SkillsWhat DOES THAT MEAN ELENA? Since you cannot read their body language, or look into their eyes, you always want to respond to their questions to confirm what the person you are speaking to really means. If they share with you a problem, after they are done speaking, repeat their concern with a question. For example: If they are coming to find a solution on how to qualify a better leader generation tool, you first must ask them to list why their previous tools were unsuccessful. They may say other tools did not work, but you will need to dig deeper to find out why they did not work. So you may ask:

“From what I am hearing, your frustrations is not that the tool does not work, but there was no clear direction on how to use it, am I comprehending that correctly?”

Always, ask a question to make sure you are hearing the other person correctly. The client will respect your question and answer you honestly. This works great because you bring value to your customer by just listening and asking questions. Here are other example of how one might structure the Verbal Confirmation of Comprehension question.

  • “If I am understanding your correctly you are saying…is that correct?
  • “Okay, I just want to make sure I am comprehending your situation properly…Is my interpretation accurate?

The point behind this is you are showing the prospective customer that you want to be 100% engaged to their needs and do no want to waste there time by not fully comprehending their needs.

These simple coaching tips when executed properly will increase your “Phone Closings.” You should practice them with other people. Set up some mock sales phone calls with people and evaluate your listening skills. Ask the mock customer specific questions like.

  • Did I sound caring and friendly in my introduction?
  • Do you feel I was listening the entire time?
  • Did you feel that I valued your conversation? Did I seem sincere in my questions?
  • How did you feel immediately after we got off of the phone.

Elena Fraga's Phone Listening SkillsThose type of feedback questions will help you become a “Master of Phone Listening”.

Please feel free to contact me if you would like some “One-On-One” coaching in any of my blog topics. Please remember investing in your Professional Development will not only increase your success in business but will help you achieve your goals quicker with less mistakes.

 

Face-to-Face Listening Skills

Face-to-Face Listening Skills

Increase Sales By Improving Face-To-Face Listening Skills
The 3 Part Series on Listening
Part 1: Face-to-Face Listening Skills
Part 2:  Phone Listening Skills
Part 3: 
Internet Listening Skills

Some people have asked me how I have become a global business leader? How I was toFace-to-Face Listening Skills able to dominate the Latin Speaking Market in addition to the English speaking market. Yes, being bi-lingual has helped speak to both markets, but the truth has more to do with listening in both languages and not as much to do with speaking. I can’t tell you how many times I heard people say “GOD gave you two ears and one mouth for a reason.” This statement may be overused but LISTEN UP, it’s the truth.

Another famous quote I have learned to live by is from St. Francis,

“It is better to understand than to be understood.”

Listening to understand your “prospective customer, stakeholder or investor” will not only increase your percentage on “closing deals,” it will also increase the quality of the business relationships you have. Below are quick tips that will help you become a better listener:

Tip #1 Ask Questions and Take Note of the Answers. Sound easy? Video tape Face-to-Face Listening Skillsyourself in a real face to sales situation. You may be unpleasantly surprised with the grade you give yourself. Your future client MUST feel you are asking questions that will help you understand THEIR needs. It is vital they believe you are listening and comprehending the answers to your questions and you are not just following some script or methodology. If people believe you are following a script, then they will think you are manipulating their answers to prove they need you, or your products / services. Be sure to ask follow-up questions based upon the notes your have taken. You can do this by briefly summarizing their answers, then asking a defining question on what their needs are. It’s okay to document how you can help them with your product or service, but relay that in the initial question and answer part of your meeting. Your number one objective in this phase is to “LISTEN” and “COMPREHEND” your future client. If you do this correctly you have built a foundation of trust and people will be willing to give you your undivided attention.

Face-to-Face Listening SkillsTip #2 Eye Contact – Eye contact lets people know you respect what they are saying. It’s not good enough to make eye contact just when you a speaking to them, it’s just as important to make eye when they are speaking. It shows that you are ENGAGED in their conversation, in their thoughts, in their beliefs.   Eye contact will also help you understand people’s personality in addition helping you notice non-verbal cues that will help you understand what the other person is thinking, not just what they are saying.  The more you understand people’s personality, Face-to-Face Listening Skillsthe more you can tailor your message. When someone is talking and their eyes light up on a certain topic, like wanting to spend more time with their kids; now you know “one of their core values” is their family. Another example is when they start talking to you about time and you see they start looking “down or sad”, this is because they want to find free up more time. These are just two of the many examples how can improve your listening skills and your sales by making eye contact.

Tip #3 DON’T INTERRUPT – Don’t finish people’s sentences or make gestures that you Face-to-Face Listening Skillswant them to stop talking because you have something, you think is more important to say. RELAX, allow for them to pause for a moment to hear themselves talk. You do not win awards or sales by talking more than your future client. Passion is important, but interrupting sends a negative message that “what they are saying is not important as whatFace-to-Face Listening Skills you are saying”.

When you finish people’s sentences, you are stopping their flow of communication. There is power in them hearing what they are saying. Let them talk and show them they are the most important person in the room. And of course, silence any other phone or pager you may have when speaking to people.

One may think this blog is for beginners and not for the seasoned sales person. I will argue with the best of them after I listen to their reasons, J. What I have found in all my years in business that the most seasoned sales people may not be the most seasoned listeners. Think about how much more business that “seasoned sales guru” will produce if they started to implement better listening skills to there already proven system. The sky is the limit.

As a coach who engages people in every aspect of their careers, I have realized “listening skills” always need improvement and will increase Profits, Productivity and more satisfied customers. It’s also one of the hardest concepts to implement and usually one needs a good coach to assist in correcting bad communication habits and refining each individual to reach the peak of their success by having excellent communication skills.

 

Elena Fraga’s 3 Part Blog on Listening

 

Growing Your Business One Step at a Time

Growing Your Business One Step at a Time

One of there recommendation I always give to brand new people in this industry is :

Growing Your Business One Step at a Time

Do not try to do too much too quickly!

I understand people are excited about starting a new business, they want to learn everything fast and want to learn new methods quickly.

And that is GREAT.…But…Sometimes…

Growing Your Business One Step at a Time

When you try to do too many things too quickly, you start to feel overwhelmed and you  go into information OVERload.  Then you do not take ACTION because you are confused.

A mind that is confused does not take action.

Growing Your Business One Step at a Time

My recommendation is, take one step at a time.  You go, maybe little bit slower, or maybe just feel like you are going a little bit slower; but the reality is, these things you learn at the beginning will stay with you for life.

So it is worth the effort to learn these things well, and do not rush.

Watch this in my YouTube Video.

 

 

 

 

TimeMoneyDreamsEnergy

Get GREAT Mentors

Another 30-Second Tip On
How to Make Money From Home
Coach Elena Fraga
The Importance of Good Mentorship
GET GREAT MENTORS” 

One of the most important things you can do to make sure you are not wasting your time so that you can make money from home is to get togetherwith somebody that has achieved the results that YOU are looking to have.TimeMoneyDreamsEnergy

Stay away from those people who are actually driving you down.

If you have anyone in your personal life today you feel are draining your Energy, maybe killing your Dreams, your Time, even costing your Money, without them even being aware of it, then…

STAY AWAY!

Or at least spend less time with them and more time with those people that have the results you are looking for.

ElenaSmileGet GREAT Mentors  

See my Video Below

 

 

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Staying on Top with YOUR Brand

“Staying on Top with Your Brand”
Part 3 of the 3 Part Series:
 “YOU Are YOUR Brand”

Part 1: “Understanding the Power of an Effective Brand”
Part 2: “YOUR Brand is YOUR Message”

With the first two blogs (Click above to read each respective blog in this “YOU are YOUR Screen Shot 2015-03-25 at 11.07.13 PMBrand” series), you saw the power of developing the right brand and the work it takes to build it properly. In this blog, I want to focus on “sustaining the longevity of your brand.”

Have you ever heard of the famous term in the music industry “one hit wonders?” Well I’ve got news for you, ‘one hit wonders’ can happen in any business and in any industry. I could not begin to tell you all of the ‘one hit wonders’ in the garment and fashion industry. There are too many brands that were on ‘top of the world’ one day and in the next, were sold for under $10.00 at the local second-hand shop. For some examples of one hit wonder fads, Click Here to read about ‘Seven Fun Collectibles’ that no longer hold any value. This blog focuses on ‘brand management’ and will help to keep your brand on top. Here are 3 major concepts to implement:

  1. Research, Research, Research. To keep your brand on top you have to maintain Researchbeing the “Subject Matter Expert”, and to keep growing your brand and business you have to stay one step ahead of everyone else. In today’s big data world it is not easy. Your competitors will have no problem stealing your brand and the only way they can is by “becoming the Subject Matter Expert in your Industry”. This all can be avoided by consistently listening to your “Target Audience” staying on top of your industry trends’ as you and your brand continue to solve “new problems”.
  2. Maintain Consumer Trust. Consumer and Peer trust is a MUST. “Trust takes years to TRUSTbuild, seconds to break, and forever to repair.” The author of that quote is unknown which will be the same fate of your brand – ‘unknown’, unless you maintain the integrity of your brand. As your brand grows, your team grows; you also have to make sure the trust clients have in your brand grows. Remember your brand is YOU!   If your brand becomes untrustworthy, you become untrustworthy. You cannot control defects or glitches in your product or service but you can control how to resolve the issue. People believed the famous ship ‘Titanic’ was supremely above nature and so became foolishly blind to potential issues – and ultimately, it sank. Arrogance will cause you to become motivationally blind and you and your brand will sink as quickly as The Titanic did. To learn more about motivational blindness, click here.
  3. Screen Shot 2015-03-25 at 11.33.15 PMHave a flexible marketing brand: Use wisdom when it comes to marketing your business and brand and remain flexible to ensure its growth and relevance. Make sure you are where your target audience is and where they will be in the future. Too many times I have seen people put ‘all of the eggs’ in the ‘social media’ or the ‘print marketing basket’ and they wind up being ‘ALONE’ in the basket. Also avoid giving up too quickly on new media marketing”. I get so aggravated and want to go ‘latina’ on people who say “I tried Facebook, Twitter, Youtube, and it didn’t work.” Later on, I find out they were on it for two weeks and were not willing to work it and implement the three C’s on marketing their brand through social media. They also forgot the ‘social’ part of social media and became ‘social media spammers’. Don’t blame the marketing source for your unwillingness to do it and use it right. Be flexible, be patient don’t be afraid to try to new marketing platforms that are low-cost and low-risk. If you do this right, your brand can last longer than the platform that launched you high above your competitors.

In conclusion, these three blogs in the “YOU are YOUR Brand” series, are intended to help get you started in understanding ‘the power’ of an effective brand, and to give you tips that have also helped me to build, grow, and maintain my personal brand ‘Elena Fraga’.  I wanted to start you off with a few simple steps to ponder, plan, and execute.

However, these blogs are not intended to replace the effectiveness of having an ‘All-Star Coach. Once you have taken your brand seriously and want to take it to the next level, reach out to me and let’s discuss how Coach Elena Fraga can help you in creating a brand that rises to and stays at the top.

 

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Coach Elena Fraga

Screen Shot 2015-03-08 at 6.22.29 PM…Break the Chains of Failure!… 

Coach Elena Fraga  coaches and trains almost daily, in person and via internet, from her home in Miami, FL where she resides. She has coached and mentored students and partners worldwide. http://CoachElenaFraga.com
Speaker Coach Elena Fraga

All the decision making we make is always, I believe, in our heads.  It is from Here to Here. →→→→→→→→

It’s not really on the Marketing, it’s in YOU. It’s in your Head.

Tony Robbins once said: “It is In the moments of decision that your destiny is shaped.”

This is so true.  When you make a decision that you are going to change your life.  When you make a decision  that your “WHY” is so much bigger than any obstacle you have, you actually don’t even look at the obstacle anymore, you “eye is on the prize” or the goal as they say.

I don’t concentrate on the problem, because guess what, the problem is not something you can control. You work on the things you can control.

Today is the day where there is not going to be any TURNING BACK.  No TURNING BACK, Move FORWARD!

Thank You.  Click below to watch the video

 

 

Coach Elena Fraga

Clarity-Consistency-Constancy

YOUR Brand is YOUR Message

“YOUR Brand is YOUR Message”
Part 2 of the 3 Part Series: “YOU Are YOUR Brand”

Part 1: “Understanding the Power of an Effective Brand”
Part 3: “Staying on Top with YOUR Brand”

Part two of this blog focuses on building an Effective Brand by having a powerful message.   What is the message behind your brand? How does that message separate you from everyone else? Does your passion reflect in your message?

First let’s start with the basics. The message behind your brand must be framed by the three C’s of personal branding, which are:

  1. ClarityClarity-Consistency-Constancy
  2. Consistency
  3. Constancy

Clarity means that your brand has a clear message on who you are and what your product is. If a prospective client cannot comprehend “the who, what, where, and why?” of your product or business within a short period of time, then there is no amount of time, money, and advertising that will get results. The message has to be clear!

“Who” are you? “What” is your Product and what problem does it solve? “Where” do I get your product or service? If your branding answers those questions clearly, than you have a message and you do not have to explain the “Why”, because your product or service is already sold.

Consistency simply means consistently delivering the “promised” results of your product or service.   Once your brand has a clear message now you must create the integrity behind your brand. Does your product mean what is says and says what it means.

Have you every heard the proverb “If it is too good to be true, than it probably is”? Overselling breaks the trust in your brand and the integrity of your message. Consistently deliver on what your product or service says it can do, and let your customers become your strongest sales force.

Constancy means your product and service is always visible and available to the “right people at the right time”. The worst thing that can happen is when a “stakeholder” (customer, investor, or business partner) can’t find you. Social media only helps your brand IF you are active on it. The website only works when it is fully functioning and up to date. Email only works when the stake holder gets a response. The message of your brand has to be constantly interacting with your stakeholders. Your message can be clear and consistent but if it’s not available when the prospective customer needs it then IT DOESN’T EXIST, and if it doesn’t exist YOU DON’T EXIST.

In conclusion of my Latin twist on the three C’s, I must add the letter P as the last part of the three C’s.
P A S S I ON. “Passion is energy.”

Oprah “Feel the power that comes from focusing on what excites you” Oprah Winfrey.

If you did not know, I am a Latina, and fortunately for me my culture personifies passion. Salsa, Merengue, and Argentine Tango are just a few Latin dances, however different they are, Latin dances scream “passion”. What does Latin dancing have to do with the message of my brand?

EVERYTHING, if you are not passionate about your product or service, how in the world do you expect any one else to be.

I never have to fake tears when I tell my story about how I came to be who I am and why I do what I do? As scary as it was to walk away from the garment and fashion industry, I knew my heart wasn’t in it any more because my heart is my son, anything that would take time away from him was not worth doing. I no longer was willing to leave my heart at home to go to work. I wanted my heart to be in whatever business I was going to do and I have found successful people to help me to execute my message with passion.

I can help you with the three C’s. My coaching will motivate you, but if you are not passionate about your product or service, you have no brand.

If you are interested in learning more, please fill out the contact form below.

Your Brand is Your Message